We Believe That Premium Clothing & Sneakers Shouldn’t Be Reserved for the Privileged Few
Are you sick and tired of watching other people wearing excessively expensive (but super dope) sneakers while you have to settle for more affordable and available models?
I know I was…
My income wasn’t allowing me to come anywhere near buying my dream sneakers like the Jordans 3 OG in Size 10 that costs over $4,500 USD from resellers & a simple Supreme Box Logo hoodie that costs over a grand! Of course, that didn’t stop me from keeping up with the hype and I visited Supreme stores every Thursday for new releases (for which most of the time too late!).
(Yes, I am one of those fanatics who know your own sneakers better than most do)
That said, nobody was surprised when I decided to get into fashion design school and take internships at major sportswear brands, starting off at Nike before working my way up into supply chains and assembly..And that’s how it all started…
With time, I was deployed overseas to low cost labor countries like Vietnam and China where big brands would outsource their production process in these factories. I noticed that THOUSANDS of pairs of the most popular & exclusive sneakers get left behind such as the Off-White Jordans 1 Chicago or the Undefeated 4s which gets replaced when there is an inspection fail, or a defected batch that was set for retail turning bad due to weather storage conditions (as most sneakers are kept in warehouses for months even years before being sent to retail stores) or other related reasons.